We are a digital marketing agency based in Essex who specialise in inbound marketing and website services. We wanted to help you in your quest to become the ultimate business within your niche by creating a resource page for all things inbound marketing.
What is Digital Marketing?
Before you start reading our resources, we thought it would be a good idea to give you a short introduction to digital marketing and exactly what it is.
Digital marketing is a modern form of marketing in which the internet, websites, search engines and social media sites are used in order to promote your business and increase customers.
We like to split our digital marketing services into categories – inbound marketing and website services. We have created a similar resource page for “Website Development Essex” and “Website Design Essex”. Please feel free to check them out.
This resource page is related to all things Inbound marketing. We have split it into four, easy to navigate subjects:
- Inbound Marketing Methodology
- Search Engine Optimisation
- Content Creation
- Social Media Management
Inbound Marketing Methodology Resources
Inbound marketing methodologies are the fundamentals that make up our digital marketing efforts. It is a new form of marketing, at least compared to traditional outbound techniques, that focuses on wowing your customer at each stage of the buyer’s journey.
Inbound marketing techniques optimise your website to generate targeted, often better-qualified leads for your business. This is what allows it to produce growth and profitability within a business.
Visit our blogs by clicking on the blog titles:
1) How an Inbound Marketing Strategy Helps Digital Marketing
2) Inbound Marketing Examples
3) Inbound VS Outbound Marketing
4) The 3 Pillars of Inbound Marketing
5) The Buyer’s Journey Stages in Inbound Marketing
6) What is a Marketing Qualified Lead (MQL)?
7) How to create an inbound marketing strategy
Why not download our FREE guide below?
Search Engine Optimisation Resources
Search Engine optimisation, or SEO for short, is all about optimising a website so that it appears at the top of a search engine result. It does this by targeting specific keywords related to a subject or niche.
By appearing high on search engine results your website is able to generate more organic traffic. Organic traffic is excellent as it sustains a business for the future and creates more lead-generation opportunities for a sales team to convert.
Visit our blogs by clicking on the blog titles:
1) WHAT DOES AN SEO COMPANY DO? THE COMPLETE GUIDE
2) 4 Tips for when your Website Goes Live from an SEO Company
3) 5 Tips from An SEO Company Near Me: Small Business Edition
4) 5 STEPS TO IMPROVE YOUR Organic SEARCH ENGINE RANKINGS
5) ON-PAGE AND OFF-PAGE SEO
6) Do I need and SEO company to succeed in today’s world?
7) 3 Common SEO Mistakes That You May be making
8) How to Optimise Images for Search engines
Content Creation resources
Content Creation is a vital part of digital and inbound marketing. A strong content strategy will allow you to create loyal, long-lasting customers that see you as an informational source within your niche.
Customer habits have changed over the last 10 years. A customer no longer wants to be sold to. Instead, they are looking for ways to educate themselves about a product or service and make informed decisions that suit their needs. Content, either blogs, videos, or other content, is the tool they need to do this:
Visit our blogs by clicking on the blog titles:
1) Why content marketing is so important
2) Digital Content Strategy: Your Roadmap to Success
3) A CONTENT PROMOTION CHECKLIST TO MAXIMISE YOUR CONTENTS POTENTIAL
4) TOP 10 BENEFITS OF USING A BLOG
5) 8 MUST DO’S WHEN YOU ARE BUILDING A BLOG AUDIENCE
6) OUR GUIDE TO CREATING A CONTENT PILLAR PAGE IN 7 EASY STEPS
10) TEN WAYS TO INSTANTLY WRITE MORE EFFECTIVELY
Social Media Management Resources
Social media management services are excellent for increasing your brands reputation and interacting in real-time with your customer base. Having a strong social following increases your credibility within your niche.
Social media platforms have created a new tool in order for companies to interact with their customers, publish interesting posts and market their products and services in an inexpensive and fluid fashion.
Visit our blogs by clicking on the blog titles:
1) 5 TIPS ON HOW TO MAXIMISE YOUR SOCIAL MEDIA EFFORTS
2) SOCIAL MEDIA CONTENT IDEAS FOR SMALL BUSINESSES
3) HOW TO GET STARTED ON LINKEDIN
4) SOCIAL MEDIA MARKETING SERVICES: BUSINESS LINKEDIN TIPS
5) SOCIAL MEDIA MARKETING BENEFITS: USING INSTAGRAM EFFECTIVELY
6) SOCIAL MEDIA MARKETING BENEFITS: INSTAGRAM TV
7) SOCIAL MEDIA MARKETING BENEFITS OF HAVING A BUSINESS FACEBOOK PAGE
8) HOW TO LEAVE A REVIEW ON FACEBOOK
9) HOW TO MAKE A BUSINESS FACEBOOK GROUP
11) SOCIAL MEDIA DIMENSION BIBLE: ENSURE YOUR IMAGES ARE OPTIMISED, TODAY
Digital Marketing Agency Essex
As mentioned we are a digital marketing agency based in Essex. We pride ourselves on being specialists in what we do. Along with our informational blogs we wanted to offer some advice in how you can find the best Digital Marketing Agency for your business.
Check out our tips below:
1) Find an agency that specialises in digital marketing
Although it may seem great that a company is offering all types of services for your business, being a jack of all trades has its downfalls.
Find an agency that specialises in digital marketing so that you know the service you are getting i specialised and focused.
2) Work with an Agency that partners with HubSpot (Or Something similar)
HubSpot is a company that offers a full platform of marketing, sales, customer service, and CRM software for businesses. They also offer methodology, resources, and support.
Agencies that work with a platform like Hubspot are ready for the future and are likely to be more successful in their marketing efforts.
3) Work with responsible agencies
We advise that you find an agency that is responsible. Unfortunately, not all business owners have their clients’ success at the front of their minds. Organisations like ORB are excellent in identifying agencies that will be excellent to work with.
ORB is an independent officiating body that assesses the behaviour of a business. If they meet strict guidelines around behaviour, working environment, environmental impact, and other factors they are able to associate themselves with the ORB standard.
ORB is not the only company of this nature so look out for other accreditations.
4) Do not just Pick the cheapest Agency you find – use Reviews
Unfortunately, if something seems too good to be true, it usually is. Taking this advice in, we recommend not picking the cheapest agency that you can find. In a common geographical area the price for services should be pretty similar.
A better way of finding the right agency for you is checking reviews and testimonials of previous work that the agency has performed. You can also look into any case studies for real life examples in practice.
5) Pick an Agency in your local area
We recommend picking a digital marketing agency in your local area. So, if you are a Hair Salon in Southend-on-sea find an agency in Essex and the surrounding areas.
Although you may be tempted by the big boys in London you will pay more and lose local expertise.
If you have any questions about inbound marketing and how a digital marketing agency in Essex can benefit your business please book a free consultation with our managing director.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
