The Importance of a Marketing Audit
Being a marketer today is equal parts exciting and terrifying. The competition in the market is fierce, with new tools like AI influencing the landscape rapidly. It is crucial to revisit your marketing strategy regularly, especially if metrics start to decline. That's where a marketing audit becomes essential. This article
Understanding Customer Acquisition Costs Benchmark
As a marketing consultant, I work on client accounts ensuring their marketing is working effectively and generating revenue. Two key benchmarks I prioritise are the cost per lead benchmark and the customer acquisition costs benchmark. These benchmarks are vital for everyone in business, but they are especially crucial for sales
Top Content Planning Tools for Teams
Content planning software coordinates your content creation process. It helps organise, schedule, and track deadlines within teams effectively. Centralised management ensures that all ideas and tasks are streamlined. This is essential whether you work individually or collaboratively. Benefits of Content Planning Software Here are four core advantages of using content
Understand the B2B Marketing Funnel
The concept of the B2B marketing funnel has guided businesses in strategising their approach to reach potential clients. Dating back to the late 19th century with the inception of the AIDA model by Elias St. Elmo Lewis, the B2B marketing funnel has evolved to standardise and enrich the business buyer
Enhancing Website Quality Assurance
Before I ventured into the world of software development, I assumed that coding was the sole skill necessary to create an application. I thought that developers simply needed to write code and then deploy the application for users. However, my experience taught me that this assumption was misguided. Developing an
Mastering Drag-and-Drop Builder
Mastering Website Creation Using Drag-and-Drop Builders Creating a professional website no longer requires you to be an expert in coding. With the evolution of technology, various tools have emerged that allow individuals to construct engaging websites with minimal technical knowledge. One of these revolutionary advancements is the drag-and-drop builder. These
Understanding Scope of Work
As a freelance writer, it's essential to fully grasp each scope of work document you receive. These documents help maintain clarity, outlining who is responsible for various tasks and when they need completion. Unfortunately, many projects suffer setbacks due to vague expectations from the start. This can lead to missed
Unlock Success with Media Mix Model
Marketing success often hinges on the ability to understand and optimise various channels. This is where the media mix model plays a pivotal role. The media mix model leverages historical data to uncover insights about how each marketing channel contributes to overall business objectives such as conversions or revenue. Unlike
Master Keyword Intent for SEO Success
In today’s digital marketing arena, understanding keyword intent is essential for crafting content that not only attracts visitors but also converts them effectively. Many marketers focus on keyword volumes without considering the intent behind searches. This approach may lead to content that misses the mark in engagement and conversion, even
Boost Your Web Page Layout
When I embarked on designing my first website, I encountered an initial sense of overwhelm. This sensation is often experienced by many when starting the web page layout design process. Despite utilising a pre-made template for guidance, I remained consumed with continuously dragging and dropping various modules, trying to orchestrate
AI Workflow Automation Mastery
In recent years, artificial intelligence (AI) has become an integral part of modern marketing strategies. Marketers everywhere are harnessing the power of AI tools to automate workflows, enhance productivity, and focus on high-impact tasks. AI workflow automation is a game-changer poised to revolutionise the way businesses operate by streamlining processes
Boost with a Website Speed Test
In today's digital world, seamless user experiences lead the race for visitor retention and satisfaction. A pivotal part of achieving this is ensuring websites load swiftly. Have you ever faced the annoyance of trying to access a page only for it to take an eternity to load? This common frustration
