Pay-per-click (PPC) advertising is a popular way for businesses to drive traffic to their website and generate leads. However, PPC advertising can be complex, and it’s important to know the dos and don’ts to ensure your campaigns are successful. In this blog post, we’ll take a closer look at the dos and don’ts of PPC advertising, with a guide from 07 Heaven Marketing.
Dos:
- Do Set Clear Goals
Before you start your PPC campaign, it’s important to set clear goals. What do you want to achieve with your campaign? Is it to drive website traffic, generate leads, or increase sales? By setting clear goals, you can create a more focused and effective PPC campaign.
- Do Use Relevant Keywords
Using relevant keywords is essential for a successful PPC campaign. Make sure your keywords are relevant to your business and your target audience. Use tools like Google Keyword Planner to find the right keywords for your campaign.
- Do Test Your Ads
Testing your ads is important to ensure they are effective. Create multiple versions of your ads and test them to see which ones perform the best. This can help you optimise your campaigns and improve your ROI.
- Do Monitor Your Campaigns
Monitoring your campaigns is important to ensure they are running effectively. Keep track of your metrics, such as click-through rate and conversion rate, and make adjustments as needed.
Don’ts:
- Don’t Overdo It with Keywords
Using too many keywords in your PPC campaign can actually harm your results. Avoid using irrelevant keywords and stick to a targeted list of relevant keywords.
- Don’t Ignore Negative Keywords
Negative keywords are keywords that you don’t want to trigger your ads. Make sure you identify and exclude negative keywords to ensure your ads are only shown to relevant audiences.
- Don’t Use Poor Quality Landing Pages
Your landing pages are an essential part of your PPC campaign. Make sure they are high-quality and relevant to your ads. Avoid using landing pages that are slow to load or contain irrelevant information.
- Don’t Neglect Your Ad Copy
Your ad copy is what will attract potential customers to click on your ads. Make sure your ad copy is clear, concise, and relevant to your target audience.
At 07 Heaven Marketing, we understand the importance of PPC advertising in driving traffic and generating leads. Our team of experts can help you create a PPC campaign that’s tailored to your business goals and target audience.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
