In the evolving digital landscape, the concept of interactive video is gaining traction. As marketers, many of us often focus on short-form content, readily accepted for its engaging nature. Yet, interactive video content

In today's fast-paced world, staying informed is key to professional success, especially for budding business leaders. From an idea in a student dorm to a widely read newsletter, the journey of creating a

Planning a cross-country road trip, preparing a heartfelt wedding speech, and social media marketing share one crucial element: planning. While I might not be your go-to for travel tips or wedding advice, I

Podcasts have become a powerful medium for sharing ideas and connecting with audiences worldwide. For those who have embarked on the journey of podcasting, there is great value in ensuring that your episodes

The AI Marketing Funnel is revolutionising the way businesses attract, nurture, and convert leads. By leveraging artificial intelligence, marketers can automate repetitive tasks, personalise customer journeys, and make data-driven decisions that enhance performance

In today's fast-paced digital world, making a lasting impression on visitors within seconds is crucial. When someone visits your website, you have a mere seven seconds to captivate their attention. The key to

As we journey into 2025, the advertising landscape continues to evolve, presenting new trends and opportunities for marketers. In recent years, we've observed the expansion of AI in content creation, the rise of

When transitioning from a teaching career to content writing, I was unaware of the significant AI revolution unfolding. In a few years, close to 75% of marketers now include AI in their strategies.

Creating an email newsletter strategy is an essential part of any successful marketing plan. As a former marketing leader at two tech startups, I've experienced firsthand the immense power of email marketing. Today,

How to build your first marketing strategy can seem daunting. But with the right steps, you'll find it's more accessible than you think. As a marketer with years of experience, I've seen businesses