How to Build Your First Marketing Strategy Steps
How to build your first marketing strategy can seem daunting. But with the right steps, you'll find it's more accessible than you think. As a marketer with years of experience, I've seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key is understanding the fundamentals. Let's dive
What You Need to Know Understanding Website Design
Website design costs can be confusing. Understanding them will help you make informed decisions. When I began building a website for one of our product lines, I was excited. I was ready to dive into the copy and layout. But then I encountered a major challenge — website design costs.
Creative Brief Example Templates And Steps
Creative brief example templates are essential tools for business owners. They help streamline projects and ensure everyone is on the same page. A creative brief is like a roadmap that guides your project from start to finish. It ensures clarity on the project's scope, timeline, stakeholders, and objectives. The creative
Can You Spot AI? Take Our Detection Quiz
AI detection quiz enthusiasts, think you can spot the difference between real and AI-generated content? Dive into our quiz and challenge your skills. With advancements in AI, distinguishing between real and AI-generated images, videos, and illustrations is becoming increasingly difficult. AI tools like Midjourney and Lummi are making it hard
55 Essential Free Open APIs for Marketers and
Free open APIs can make your marketing and development tasks easier. Discover 55 essential free open APIs for marketers and developers. I'm not a programmer. Not even close. But I spend most of my days in front of a computer, creating content for brands and businesses. The result? I’m always
Outdated Marketing Trends 2025 That Could Fade Away
Outdated marketing trends 2025 are something every business owner should watch out for. Staying current with marketing strategies ensures your business remains competitive and relevant. As marketers, we need to align our strategies with ever-changing buyer behaviours. This means we must keep an eye on potential outdated marketing trends in
How to Create An Action Plan for Marketing
How to create an action plan can be a game-changer for your marketing success. By having a clear strategy, you can streamline your efforts and achieve your goals efficiently. A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight
Top Cloud Content Management Systems to Try
Cloud content management systems can transform the way businesses handle their digital content. Discover how these systems can benefit your business by reading on. These days, I hardly use on-premise versions of anything. Unless you’re part of a large organisation with complex compliance requirements, it's likely that most of the
Why Content Mills Fail and What to Do
Why Content Mills Fail: Discover why this approach doesn't work and what to do instead. Content mills are the corner of the internet where everyone's promised the moon, but most end up disappointed. What Are Content Mills? Content mills, or content farms, are businesses that hire many freelance writers for
Transform Your Website with AI Content Personalisation Tips
AI Content Personalisation Tips can significantly enhance your website, providing a tailored experience for your visitors. Read on to discover how to transform your website with these tips. AI content personalisation is something we encounter daily. Netflix suggests new shows, and Spotify curates playlists based on my listening habits. AI
How to Build Ecommerce Website from Scratch in
How to build an ecommerce website from scratch in 2025 can seem daunting. But, with the right approach, you can have your online store up and running smoothly. In this guide, we'll walk you through the steps to create an ecommerce website. By the end, you'll have a functional and
Effective Media Mix Strategies for Modern Marketing
Effective media mix strategies are essential for connecting with customers wherever they are. By reading on, you'll discover how to optimise your campaigns for better results. In today's dynamic marketing landscape, businesses must be present across multiple channels to effectively reach their target audience. This is where a well-thought-out media
