55 Essential Free Open APIs for Marketers and
Free open APIs can make your marketing and development tasks easier. Discover 55 essential free open APIs for marketers and developers. I'm not a programmer. Not even close. But I spend most of my days in front of a computer, creating content for brands and businesses. The result? I’m always
Outdated Marketing Trends 2025 That Could Fade Away
Outdated marketing trends 2025 are something every business owner should watch out for. Staying current with marketing strategies ensures your business remains competitive and relevant. As marketers, we need to align our strategies with ever-changing buyer behaviours. This means we must keep an eye on potential outdated marketing trends in
How to Create An Action Plan for Marketing
How to create an action plan can be a game-changer for your marketing success. By having a clear strategy, you can streamline your efforts and achieve your goals efficiently. A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight
Top Cloud Content Management Systems to Try
Cloud content management systems can transform the way businesses handle their digital content. Discover how these systems can benefit your business by reading on. These days, I hardly use on-premise versions of anything. Unless you’re part of a large organisation with complex compliance requirements, it's likely that most of the
Why Content Mills Fail and What to Do
Why Content Mills Fail: Discover why this approach doesn't work and what to do instead. Content mills are the corner of the internet where everyone's promised the moon, but most end up disappointed. What Are Content Mills? Content mills, or content farms, are businesses that hire many freelance writers for
Transform Your Website with AI Content Personalisation Tips
AI Content Personalisation Tips can significantly enhance your website, providing a tailored experience for your visitors. Read on to discover how to transform your website with these tips. AI content personalisation is something we encounter daily. Netflix suggests new shows, and Spotify curates playlists based on my listening habits. AI
How to Build Ecommerce Website from Scratch in
How to build an ecommerce website from scratch in 2025 can seem daunting. But, with the right approach, you can have your online store up and running smoothly. In this guide, we'll walk you through the steps to create an ecommerce website. By the end, you'll have a functional and
Effective Media Mix Strategies for Modern Marketing
Effective media mix strategies are essential for connecting with customers wherever they are. By reading on, you'll discover how to optimise your campaigns for better results. In today's dynamic marketing landscape, businesses must be present across multiple channels to effectively reach their target audience. This is where a well-thought-out media
Mobile First Web Design for On-the-Go Visitors
Mobile First Web Design is essential for businesses to cater to on-the-go visitors. Read on to discover how it enhances user experience and boosts engagement. I still remember my first assignment at a digital marketing company. I had to review a client’s website design and provide recommendations. As I delved
How to Grow Your Brand with Content Seeding
Content seeding strategy is a powerful tool for growing your brand. This guide will show you how to use it effectively. Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realised that gardening and marketing have a lot in
Boost Your Emails with HTML Email Table Templates
HTML email table templates can transform your email design process. Discover how they can save you time and improve your emails. Early in my career, my boss asked me to put together my first marketing email. As an overly confident dev, I thought it would be easy. I could make
How to Plan Your Content Marketing Budget 2025
Planning your content marketing budget 2025 can be tricky, but it's essential for success. Let's break it down together so you can maximise your investment and see great returns. Is content marketing worth the money? Absolutely. But it has to reach and resonate with the right audience. According to recent
