Understanding the Difference between URI and URL
Understanding the difference between URI and URL can help businesses improve their website structure and SEO. In this article, we will break down what each term means and how they impact your online presence. What is a URI? A URI, or Uniform Resource Identifier, is a string of characters that
How to Communicate Brand Values Effectively
Communicate brand values effectively to connect with your audience and build a loyal customer base. In today's market, consumers are increasingly looking for brands that align with their own values and beliefs. As an inclusive marketing strategist and consultant, one of the things I consistently discuss with clients is brand
Beginner’s Guide to Instagram
Beginner's Guide to Instagram: Expert Tips & New Data Instagram is essential for businesses aiming to grow their brand presence online. With nearly 2 billion users, it's a platform you can't afford to ignore. Let’s dive into what Instagram is, how it works, and how you can leverage it for
Maximising Your AI Marketing Tech Stack
Maximising your AI marketing tech stack can revolutionise your business operations and marketing funnels. Read on to discover how you can harness AI to personalise marketing, deepen customer relationships, and boost efficiency. Long before ChatGPT made headlines, I was working with clients who utilised AI and machine learning to accelerate
AI Predictions for Marketers in 2025
AI Predictions for Marketers in 2025 are set to revolutionise the industry, offering unparalleled growth opportunities for businesses. In this article, we dive into expert insights on how AI will shape marketing strategies and operations. AI has gone mainstream. Although the technology is still evolving, it’s already changing how we
Top 5 Tips Master Memorable Event Planning
Memorable event planning tips can transform your business gatherings into unforgettable experiences. Read on to master the art of creating events that leave a lasting impression. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people, although I
Optimal Content Cadence Guide
Optimal Content Cadence Guide is essential for businesses looking to maximise their online presence and engagement. Dive in to discover the best strategies for your specific needs. Many years ago, as a new online business owner, understanding content cadence was a challenge. I didn't know how many blog posts per
Approval, Tags & Sales Tips for Instagram Shopping
Instagram Shopping ROI 2024 is a game-changer for businesses looking to boost their sales and engagement. If you want to know how to get approved, add product tags, and drive sales, read on! Instagram has transformed from a platform for sharing filtered photos to a powerful business tool. Now, it’s
Website Optimisation Tips from Top SEOs
Website optimisation tips can significantly enhance your online presence, driving more traffic and engagement. If you're looking to boost your site's visibility, read on for expert advice. A few years ago, I built my personal blog using 11ty (a static site generator). Then, without thinking too much about it, I
How to Optimise Images to Speed Up Your
How to optimise images can significantly speed up your website, improving user experience and search engine rankings. Read on to discover the steps you can take to make your website faster. I recently ran a couple of speed tests on our website, and I was pleasantly surprised by the results.
Top WordPress Web Design Companies and Essential Tools
WordPress web design companies can help businesses create stunning, functional websites. If you're looking to build your site on the most popular CMS in the world, read on for essential tips and tools. Why Choose WordPress? WordPress powers over 40% of all websites globally, making it the go-to CMS for
The Ultimate Statement of Work Guide for Freelancers
A Statement of Work Guide is essential for freelancers looking to streamline projects and grow their business. Read on to learn how to create effective SOWs. I've been freelancing for nearly six years now (gosh, time flies). Initially, I didn’t formalize my agreements with clients — no signed documents or
