Regardless of whether you have a large or small marketing budget, social media should be a prominent part of your Christmas campaign. Little to no budget is required, but the return potential is high, therefore you should be making your social media profiles a priority. Similarly to how high street shops use their window displays to show off their festive spirit, you will use your social media profiles to show off your spirit. With the number of competitors also trying to score some festive purchases, it is important you portray yourself as unique and the no.1 place to go.
Creative content
Your content should be as creative as possible throughout the year, but the festive season gives you the green light to be extremely merry and jolly. Timelines will most probably be flooded with ads, therefore highlight yourself on a saturated timeline by being as creative as possible. Make your audience the centre of your content, they should be the focus of your entire marketing campaign- their problems, desires, likes, dislikes and needs.
Eye-catching profiles, posts and imagery
It is time to make your profile, posts and imagery as cheerful as possible. Santa hats, snowflakes, fairy lights- the design of your Christmas content is your oyster! Make your content as bright and eye-catching as possible, but remember to be strategic. Sometimes less is more… sometimes even more is best, choose what best represents you and the content you are publishing. The three Es you should be focusing on is Explore, Entertain and Engage.
Make use of paid advertising
In the words of Buddy the elf, ‘The best way to spread Christmas cheer is singing loud for all to hear’, ads can help you reach those other than your followers. All platforms offer some sort of sponsored content but do not start investing budget into all of them. You will have 1 or 2 strong platforms that your audience will be most likely to engage with, therefore use them so that you are making the most out of your budget.
Post on Christmas day
No, we do not expect you to wake up on the big day and make social media posts a priority, there are presents to be opened! However, use automation software so that you can schedule a few posts for the day. Perhaps wishing your followers a Merry Christmas, asking them to share images of your products that they were gifted, sharing traditions etc. something that allows customers to remember you, even on a hectic day.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
