Social media has changed the way we communicate, where before we were limited to how we interacted with others and shared information. Since social media came about we are now able to share and receive information much more easily, even from people who live in completely different time zones.
When owning a business, social media becomes crucially important to reaching out to an array of different clients. However, it can often be difficult targeting those specific people with the times you post your social media posts. This is where scheduling becomes important.
What Is Social Media Scheduling?
Social Media scheduling allows you to create the impression of an active presence without committing multiple hours during the working day to it. This can be crucially important if you have people you want to target which are in different time zones, with social scheduling in place you can easily target these clients.
Why Is Scheduling Important?
Social scheduling allows you to create a range of posts for several platforms to then have them automatically posted to channels at times of your choice. Social scheduling allows you to:
- Appear Online Frequently: The great element to social scheduling is that it allows you to appear as though you are regularly online. Even if you are only spending 10 minutes a day online. No matter how busy your day is, a social schedule will make you appear constantly active.
- You Can Target Specific Times: Scheduling allows you to reach as many followers as you like, no matter what time zone they are in. This can be vital to reaching out to an array of potential clients.
- Spread Out Your Content: Instead of posting all the content you have produced at the same time, scheduling allows you to spread the content out. This saves you from bombarding your followers with a lot of posts at once.
This therefore shows the importance of scheduling in terms of ensuring you are engaging with the right followers at the right time. It will also free up your time to focus on other business elements.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
