Your company doesn’t just need a website for online presence…it needs a well-designed, easily navigated, engaging website that meets and exceeds the needs of your customers.
According to Stanford University, 75% of people judge the credibility of a company based on the design of its website.
1) It Doesn’t Work Well on Mobile
Traditionally, websites were only viewed on desktop pcs with desktop monitors, this being the only way the internet was accessed. This has changed, now according to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices.
This is proof that the world has evolved and if your website isn’t optimised, it’s definitely time for a re-design. The user experience is essential, so ensuring that it is responsive is vital. Responsive design is when a website is developed in a way to allow the website to adapt for each type of viewing configuration.
Responsive websites guarantee your website will adapt and look perfect from anything from a large screen monitor to a small screen mobile phone. Also, according to 62% of companies that designed a website with mobile in mind, they saw increased sales, so a responsive website is really a no-brainer!
2) You Don’t Have Enough Images, and They Aren’t Big Enough
Does your website utilise images to really show and demonstrate concepts and your company’s message. Many modern websites are showing images to tell stories, combining big images with big text is guaranteed to get a big impact. Also, adding “alt tags” to your images is another way that your website can be found!
3) Your Search Engine Rankings Are Low
Search engine algorithms have changed quite a bit in recent years, so if your ranking on your search engine is low, it could be down to your website not being up to date with the new SEO techniques.
At one time, the key to SEO was to plug your content with as many keywords as possible. Thanks to Google’s recent Hummingbird update, today it’s all about having original, high-quality content on your site, which is why sites with blogs perform so well.
The importance of SEO cannot be overlooked. According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your site with SEO in mind will help customers find you online.
4) You have too much text on your website
Content has changed rapidly, users want to scan through your website, not read through lines and lines of text. People are bombarded with thousands of images and messages each day, when they visit your website they wish to quickly understand what your company offers without much effort or searching.
Contact us here at 07 Heaven Marketing to discuss your website re-design, new build or website update!
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
