Effective AI Email Marketing: Tools and Strategies
Effective AI email marketing is integral to any business’s marketing strategy because it’s a powerful way to generate leads and convert audiences. In this article, we’ll explore how AI email marketing tools can streamline your processes, enhance your strategy, and help you achieve your email marketing goals.
Whether you’re crafting your first email campaign or refining your current approach, AI tools can save you time and optimise your efforts. Let’s dive into how AI email marketing works, the latest data on its usage, and some top tools you can leverage.
What is Effective AI Email Marketing?
AI email marketing involves using machine learning to create email campaigns that reach the right audiences at the right times with the right messages. These tools use data, like your historical performance, to help you optimise your strategy, automate repetitive tasks, and generate compelling email content.
When you incorporate AI into your email marketing, you can:
– Analyse past performance to optimise strategies, such as the best send times or most effective subject lines.
– Compile email analytics to understand your campaign health.
– Trigger workflows based on specific actions.
– Clean up email lists to improve deliverability.
– Write engaging copy that resonates with your audience.
– Personalise content for different audience segments.
Some tools focus on a single function, like generative AI for content creation, while others offer multiple features.
Why You Should Use AI in Email Marketing
Using AI in email marketing saves time and improves performance. Routine tasks can be automated, allowing you to launch optimised campaigns more quickly. AI tools, powered by machine learning, use data from your business and industry to refine your strategy. This means you won’t have to guess what works best; the AI will analyse past emails and benchmark your performance against competitors.
For more insights into the impact of AI on marketing, check out our blog or listen to the Marketing Against The Grain podcast episode on AI opportunities for businesses.
Challenges with Effective AI Email Marketing
While AI offers many benefits, it’s not without challenges. AI tools are relatively new and can have limitations. Here are some common challenges and how marketers overcome them:
Tone
Generative AI often produces formal-sounding content initially. Marketers need to train AI tools to match their brand’s voice and tone. Meg O’Neill from Intuitive Marketing Collective suggests using clear and specific prompts to achieve a conversational tone.
Quality
AI-generated content may not be perfect on the first try. Jeanne Jennings from Email Optimisation Shop recommends a collaborative approach, refining AI outputs at each stage to ensure high-quality content.
Data Accuracy
Ben Schreiber from Latico Leathers highlights the importance of accurate data. AI tools rely on quality data for effective output. Ensuring your data is up-to-date and complete is crucial for campaign success.
How Marketers Are Using AI Effectively in Email Marketing
According to our State of AI in Marketing report, AI usage has increased significantly. 74% of surveyed marketers use at least one AI tool. Here are some specific ways marketers are leveraging AI:
Content Creation
AI is commonly used for content creation. 43% of marketers use AI for generating written content, including email marketing materials. AI can produce text quickly, making it a valuable tool for creating newsletters and campaigns.
Testing
Testing various elements, such as subject lines and design, is essential for improving engagement. 27% of marketers use AI tools for brainstorming and testing ideas. Bethany Fiocchi Root from Oceanview Marketing suggests using AI to generate testing ideas for continuous improvement.
Data Collection
AI can automate data collection, reducing the time spent on these tasks and increasing precision. AI tools help organisations share data more effectively and make data-driven decisions. This data is crucial for personalising email marketing.
Automation
AI automates processes like scheduling campaigns and data entry, freeing up time for critical and creative tasks. 75% of marketers say AI helps reduce time spent on manual tasks, allowing them to focus on more enjoyable aspects of their job.
Top AI Email Marketing Tools
1. HubSpot AI Tools
HubSpot offers multiple AI features, including email marketing software for creating workflows, an inbox automation tool, and a content assistant for generating high-quality email content
2. Mailchimp
Mailchimp’s automation software helps ecommerce businesses create workflows and optimise content. Features include a Content Optimiser, AI-generated content options, and a Creative Assistant.
3. Sendgrid
Sendgrid provides automated effective AI email marketing with custom workflows and triggers. It offers real-time API for list cleaning, data-driven insights, and AI pacing for email sending.
4. Phrasee
Phrasee uses deep learning to optimise email campaigns. It offers features like language insights, a Magic Button for generating content, and adherence to custom guidelines.
5. Drift
Drift’s AI-powered inbox management tool improves deliverability. Features include Email Bots for conversational replies, lead qualification, and various specialised bots.
6. GetResponse
GetResponse designs behavior-based email workflows. It includes a GPT-powered email generator, AI-driven product recommendations, and a subject line generator.
7. Levity
Levity helps manage your inbox and understand email health. It allows you to build custom AI tools, create workflow-specific AI blocks, and automatically sort emails.
8. Superhuman
Superhuman’s AI-powered inbox management tool is ideal for Gmail or Outlook users. It sorts emails, offers pre-built templates, and sets reminders for email tasks.
9. Hive
Hive’s Notes AI generates responses based on brief prompts, saving time and ensuring quality.
10. ChatGPT
ChatGPT is a generative AI tool for writing marketing emails. Simply enter a prompt, and it generates content that you can refine through conversation.
11. Zapier
Zapier automates workflows with Zaps. You can create email-based Zaps to generate responses using GPT-4.
12. Copy.ai
Copy.ai creates high-converting email content, suggests subject lines, and offers quality improvement suggestions.
13. Compose.ai
Compose.ai, powered by GPT-4, helps write personalised emails. It offers autocomplete features and learns your brand voice for consistent output.
14. Grammarly
Grammarly’s copy-editing tool identifies errors and suggests fixes. GrammarlyGo generates email replies based on short prompts.
15. Jasper
Jasper Commands quickly creates marketing emails with machine learning. It writes entire emails or subject lines, maintaining your brand’s style and tone.
Levelling Up Your Effective AI Email Marketing
Using AI for email marketing can enhance your campaigns and free up time for creative tasks. From content creation to data collection, AI tools simplify processes and improve personalisation. To stay updated on the latest in AI email marketing, visit our blog or contact us via email at info@07hm.co.uk or telephone 01702 410663.
