Social media has become an integral part of digital marketing, and it’s constantly evolving. As we look ahead to 2023, there are several trends that we predict will shape the social media landscape. In this blog post, we’ll take a closer look at the top social media trends to watch in 2023, and share our insights from 07 Heaven Marketing.
- Video Content Will Continue to Dominate
Video content has been on the rise for years, and it shows no signs of slowing down. In fact, by 2023, video content is expected to account for more than 82% of all internet traffic. This presents a huge opportunity for businesses to engage with their audience through video content, including live streaming and short-form video.
- Social Commerce Will Take Off
Social media platforms have been experimenting with social commerce for some time, and in 2023, we expect it to become a major trend. With the introduction of features such as Instagram Checkout and Facebook Shops, businesses will be able to sell their products directly through social media platforms, making it easier for consumers to make purchases without leaving the app.
- Augmented Reality (AR) and Virtual Reality (VR) Will Become Mainstream
AR and VR have been on the horizon for some time, but they’re set to become mainstream in 2023. Social media platforms are already experimenting with AR and VR features, and businesses will be able to use these technologies to create immersive experiences for their audience.
- Social Listening Will Become Essential
Social listening is the practice of monitoring social media channels for mentions of your brand, competitors, and industry trends. In 2023, social listening will become essential for businesses looking to stay ahead of the curve. By monitoring social media conversations, businesses can gain valuable insights into their audience and adjust their marketing strategies accordingly.
- Influencer Marketing Will Continue to Evolve
Influencer marketing has become a popular strategy for businesses looking to reach a wider audience, and in 2023, we expect it to continue to evolve. As consumers become more savvy, businesses will need to work harder to create authentic partnerships with influencers that resonate with their audience.
At 07 Heaven Marketing, we understand the importance of staying ahead of the social media curve. Our team of experts can help you create a social media strategy that incorporates the latest trends and engages your audience.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
