Inbound marketing, a strategy pivotal in attracting clients through content creation, underscores the importance of aligning with contemporary marketing practices. It stands as the cornerstone of modern marketing, offering extensive benefits for marketers and their clientele alike. In 2021, embracing inbound marketing is crucial for business success. To highlight its significance, we have compiled a list of advantages this approach offers, providing a comprehensive understanding of the importance of inbound marketing in today’s digital landscape.
Trustworthy
Over the years the public has lost more and more trust in advertising because of the endless amounts of false promises that have been offered.
Modern-day buyers tend to do research nowadays before making a purchase, inbound marketing supports the modern buyers.
Inbound marketing aligns with modern buyers by creating content that benefits them, making them more likely to purchase. For instance, a dog breeder posts a blog about labradors. A potential buyer researching labradors finds this blog, gains valuable information, and decides to buy a puppy from that breeder. This demonstrates inbound marketing’s effectiveness.
Creating useful content in your field attracts more engagement and trust, leading to increased sales opportunities.
Cost-Effective
Another reason why you should be making inbound marketing the key form of marketing you use is because of how cost-effective it is.
Unlike most forms of marketing, inbound marketing requires very little money, this is because it is content-based. For example, if you are posting on social media to promote a sale that is occurring, this is free to do, rather than spending money on paying for a television advertisement. The idea behind it is that you do not know whether what you are promoting will even lead to sales therefore by promoting it on social media for FREE rather than paying to have it on television, you are saving money.
Reach More People
Possibly one of the most important parts of any marketing campaign is to reach and get people’s attention. With inbound marketing, this process is a lot easier.
Part of the process of inbound marketing is using SEO (search engine optimisation) techniques. These techniques essentially make your website show up high on the search results on a search engine so that your website is easy to find.
By using inbound marketing, you are enabling more people to be able to find your site and services, resulting in a higher chance of obtaining clients/customers.
Long Term Value
Another great benefit of inbound marketing is the long term value it brings.
Inbound marketing content often remains relevant, offering long-term use over traditional, quickly outdated tactics. Blogs, instructions, and infographics, for example, can perpetually benefit clients on a website. They’re easily updated when needed, unlike time-consuming cold calls with uncertain outcomes. Thus, inbound marketing saves time and money while creating lasting content value.
If you weren’t already on board, now is the time to start inbound marketing. Get rid of the old, irrelevant ways of marketing and move with the times. Not only will it benefit your business but it will benefit your clients/customers too. Save time and money for your business and start following the inbound marketing methodology today!
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
