When trying to optimise your Social Media Marketing Services it is important to consider why we use social media? Discovery, entertainment, and communication. Whenever you are updating social media, remember these three aspects.
5 Tips When using Social Media Marketing Services:
Tip 1: Communicate
What’s the best way to gain a response? Questions. This is the key to communication. They don’t want to read, they want to talk. Chatting to your readers gives your personality, it will make them remember you. Why not ask them for their opinion and create a poll? Ask for reviews, let them give you their opinion. They value the fact you want their voice. Having a conversation with your viewers will improve customer satisfaction. They will want to come back! People want to talk to a person, not a brand…
How can I differentiate my social media accounts?
- Instagram- Use successful photos, tag people and use emojis(did you know there is a 47% increase in engagement when you use them?).
- Twitter- Post videos, add links to your other blogs, use a maximum of two sentences.
- LinkedIn- Use more sophisticated language, add in links to your other blogs and use quotes such as “take a read”.
Tip 2: Share photos/videos
People want to know you. Showing your face is a great way to create a bond with your readers. It makes you seem legitimate. No one wants to know about your brand if they don’t know who’s in it. It’s also a great way to make your webpage look more exciting! It breaks up information, giving a simple read on achievements or what you have been up to in the day.
Your photographs are most important for your Instagram posts. Instagram is made for photos! 90% of Instagram users are under 35. Make the photographs are appealing to an audience within this age range.
How can I take a great photograph for my website?
- Use a simple background
- Have a good light source
- Create composition
TIP 3: Use Hyperlinks
Adding hyperlinks to your blogs, direct them to your other blogs! It is a natural way to promote your social media. It is a great way to expand on subheadings that you want to explore. There is no limit to how broad your blogs are. Create blogs within blogs! It is a great way to share information about your website, and expand your company. People love browsing. To most people, it’s less time-consuming and more interesting than reading a book. Why do people click on hyperlinks? Curiosity.
Tip 4: Address problems
I’m going to ask you again, why do people use social media? To discover. People love to learn! Don’t bombard them with information they already know, they aren’t interested. Instead, research, teach and guide. What would you like to learn? They have clicked on your blog for a reason, make it worthwhile. How can you simplify your research into engaging information? Tips.
Remember:
- Use information that you have learnt
- Use a topic that people are going to be interested in
- Give solutions to the problems
TIP 5: USE EASILY UNDERSTANDABLE CONTENT
This is a very important factor. No one wants to read an essay! Make your information straight to the point, don’t babble on in detail. Use the 10-second test. People spend 10 seconds looking at your page to ask themselves whether they want to carry on reading it. Make them want to read! Would you prefer to read a book or read a list of simple bullet points to gain the information you want? Many people think if you have lots of content in your posts you will have a successful outcome. That’s not the case. Readers want to read interesting posts and learn from you. Don’t push content, engage.
Remember:
- Make your sentences simple
- Use vocabulary people understand
- Get straight to the point
So, how can you use Social Media Marketing Services to promote your company on Social Media?
Following the 5 tips above and updating social Media daily you will help promote your company and brand. It increases follower’s engagement engage and increases the chances of your followers seeing your posts. The more people that see your posts, the more likes, comments and shares you will receive. The more shares you have, the more followers you gain. Become well known. Make them want to remember you…
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
