You may be new to marketing and are questioning the importance of a Christmas campaign… but if celebrating this time of year, it is vital! With such a prominent public holiday, it is best practice to get involved with the festivities. You want to position your brand as a human as much as possible. No one will want to interact with a robotic business, they want to see the brand as another person who has thoughts, feelings and emotions. With November – January being the best time to achieve this, read our blog to find out how to tackle your first Christmas marketing campaign.
Firstly, what is your strategy?
You will need to consider this at first so that your overall campaign is able to meet the outlined goals. You cannot outline a goal and expect to reach it without some sort of strategic process. Will your strategy be the use of emotion? Creativity? Giving back? Consider your brand values, goals and future in order to determine your strategy. Once decided, make this the basis of everything you do.
Update your current marketing
Do not think that a new campaign means previous content cannot be used. Marketing content can be repeatedly used if the basis of the content is in line with the strategy. Simply tweak and refresh in order to stay up to date in the ever-changing industry. Most of your design work will simply need a few Christmas symbols inserted and your written content to be centered around the topic of Christmas. If within budget, we do suggest having some campaign specific content created so that unique and new materials are being shown to your audience.
Make users feel special
As customers are the basis for your sales figures, their happiness is paramount to your brand’s success. You will need to make them feel special in order for them to respond with a purchase. Even if they do not make a purchase, they will feel personally involved and appreciated by your business, therefore, this will make you stand out from your competitors. Your hard work will produce results.
Festive online presence
You need to ensure you are always available and that your online presence is true to expectation. Communication is vital to success. Whether that be via the phone, email, chatbox or social media, all avenues should receive attention so that the amount of time users wait for a response is as low as possible.
Engaging content
If you are producing engaging content, your customers will want to be involved with your marketing efforts. For example, you might create a decorating the office video series for social media and it goes viral! Try participating in popular content but adapt it to your business. Make sure to test techniques to see which works best. Once an idea is successful, run with it! However, do not let the effectiveness be impacted by using overusing the technique- be strategic.
Re-brand accordingly
A short-term rebrand may be exactly what your business needs to flourish this Christmas. Why not ‘decorate’ your website, logo and products to be in line with the festivities? Popular public holidays can be a great way to gain new interest in your business, therefore make use of this popularity and be creative with your outcomes.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
