The leaflet design of every print stage is important, as it is what ultimately attracts the customers and makes them want to read your message. It’s all good writing content to best suit your audience and get the best quality paper to print on. However, if you haven’t got a good design to go with it, customers are likely not to even be drawn to take a glance at your well-written printout.
MAIN ASPECTS TO CONSIDER FOR DESIGN:
FONT
One of the main elements you might consider for your leaflet design is the font. Putting information in a difficult to read font style will do you no favors. People are more likely not to bother understanding your message if they have to read it more than twice. So, keep your font clear, especially when some people have a hard time seeing without their glasses. By making it hard to read, you’re alienating the target audience, discouraging to read on.
IMAGES
You’re probably aware that images help to breakup information so they don’t look text heavy. However, too many images will act as a distraction from the information put forward by you. As well as this, pictures that are not relevant to the information will confuse the readers. Try to maintain a structure with the images and keep them consistent with the wording.
COLOURS
Control the colors. Don’t let it control you. It’s tempting to splash a bunch of colours together and make it the background colour. This is probably the worst thing you could do. You want to select colours that reflect the theme of your information and your business’ brand.
Another way you could select the colour theme for your print is by selecting colors which compliment each other. Personally, I choose a light vibrant background colour and then use a dark font text or vice versa.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
