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Marketing 18 Dec 2024

Essential Video Marketing Metrics for Success

Video marketing metrics are crucial for businesses to understand the impact of their video content. By tracking the right metrics, you can make informed decisions to enhance your video marketing strategy. Conventional wisdom might tell you that video views are a vanity metric, but they're actually a good indicator of

Marketing 17 Dec 2024

Mastering Research and Discovery for Events Success

Research and discovery for events can be a game-changer for businesses looking to create memorable experiences. Dive into this guide to master the art of research and discovery for events success. Welcome to Creator Columns, where we bring expert voices to the Blogs that inspire and help you grow better.

Marketing 16 Dec 2024

A Guide to Applying Holistic Marketing to Campaigns

Applying holistic marketing to campaigns can revolutionise your business approach. Learn how to integrate this strategy for a seamless brand experience. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey confirmed. Marketing must help all departments and the entire company achieve its goals. That’s one of the many

Marketing 10 Dec 2024

The Complete Guide to Scope of Work

The Complete Guide to Scope of Work is essential for businesses aiming to keep projects on track. By the end of this guide, you'll know how to create a clear and effective scope of work, complete with tips and templates. As a freelance writer, I’m always receiving and reviewing scope

Marketing 07 Dec 2024

Expert Insights and Tips for Conducting B2B Market

Conducting B2B market research is crucial for businesses looking to thrive in today’s competitive landscape. By understanding your buyers, you can tailor your strategies to meet their needs effectively. Understanding businesses as buyers is its own kind of rabbit hole. They can be complex entities, with dozens or hundreds of

Marketing 05 Dec 2024

A Guide to the Best Time to Post

Despite the surge in short-form video popularity, it’s fascinating that YouTube still leads the pack among video marketers, outshining TikTok and Instagram. This trend highlights the platform's enduring relevance and potential for businesses looking to leverage video marketing. Meaning it is more important than ever to find the best time

Marketing 02 Dec 2024

3 Key Insights on Holiday Shopping Trends

Holiday shopping trends are here, and understanding them can significantly benefit your brand’s strategy this season. Dive into these insights to stay ahead of the curve and make the most of this holiday shopping period. The holidays are upon us, and if you're a marketer, you might be feeling the

Marketing 26 Nov 2024

How to Create an AI Marketing Plan in

AI marketing plan creation can save you time and money. Ready to learn how? Read on! The rise of artificial intelligence (AI) has many people worried about job security. AI writing, AI images, and AI videos are becoming more common. While these tools aren't perfect, they do make us wonder

Marketing 01 Nov 2024

Instagram for Business Guide for Success

Instagram for Business Guide: Top Strategies for 2024 Success Instagram for Business Guide is essential for companies looking to thrive on Instagram in 2024. With over 200 million businesses on the platform, it's a powerful tool for marketing and engagement. Instagram has become a go-to platform for businesses, offering high

Marketing 21 Oct 2024

Creating an SEO Budget for Max ROI Secret

Creating an SEO Budget for Max ROI can significantly shape your business’s online presence and success. This guide will walk you through the steps to ensure your SEO efforts yield the highest possible return on investment. We work in and around SEO on a daily basis. It’s obvious to me

Marketing 15 Oct 2024

Scaling Marketing Growth with AI Personalisation Tactics

AI Personalisation Tactics can revolutionise your marketing strategy, helping you scale growth while maintaining a personal touch. Read on to discover how to integrate these tactics effectively. As businesses expand, marketing teams often grapple with maintaining the personalised touch that initially drove customer engagement. The challenge lies in scaling efforts

Marketing 07 Oct 2024

Top AI Tools for Ecommerce to Boost Your

AI tools for ecommerce can revolutionise your business by saving time, increasing productivity, and boosting ROI. In this article, we'll explore the top AI tools for ecommerce and how they can enhance your operations. As a business owner, you're always on the lookout for ways to streamline processes and improve