Why Is My Google Score So Low?
In the digital realm, the significance of page speed is often underestimated by many, especially novice business owners. However, it's a crucial element that plays a pivotal role in Search Engine Optimisation (SEO) and overall website performance. Since May 2021, when Google incorporated "Core Web Vitals" into its page experience
How Much Does Google Care About Website Accessibility?
In the digital realm, securing a prominent spot on Google is crucial for driving traffic and engagement to websites. But among the myriad factors influencing search engine optimisation (SEO), where does Google PageSpeed Insights stand on website Accessibility? Does it wield significant influence over a website's SEO performance? Understanding Google's
A Dive into Google PageSpeed Insights Recommendations
When it comes to evaluating website performance, Google PageSpeed Insights is a vital tool for every webmaster. Understanding its recommendations can help you enhance your site's speed and user experience, ultimately boosting its visibility and engagement. In this comprehensive guide, we'll delve into the key recommendations provided by Google PageSpeed
Why is my website not making money?
Your website represents your primary online real estate, playing a pivotal role in attracting qualified clients and customers. However, despite your best efforts, you might be wondering, "Why is my website not making money?" Take a step back, evaluate your site logically, and consider the following strategies to rectify the
Unlock the Power of Your Web Design for
Here we unravel the secrets behind successful website design for SME businesses. In today's digital landscape, your website is not just a virtual storefront; it's a powerful lead magnet. Discover the transformative impact of strategic web design as we guide you through unleashing the full potential of your online presence.
Social Media Marketing Essex: Boost Your SME’s Visibility
Social media marketing in Essex unlocks vast potential for SMEs, propelling brand visibility to new heights. Discover tailored strategies that resonate with your audience and elevate your online presence. Understanding Social Media Marketing in Essex Embark on a journey to unlock the power of social media marketing in Essex. Delve
What Is Digital Marketing? Insights for SMEs in
Wondering what digital marketing really is? For SMEs in Essex, it's not just about being online; it's about being visible, engaging, and ahead in the digital realm. Understanding Marketing: The Core for SMEs in Essex Digital marketing might seem like a buzzword, but it's much more than that. It's a
Squarespace vs WordPress: A Marketing Expert’s Analysis
In digital marketing, choosing the right CMS is crucial for your brand's online impact. WordPress vs Squarespace is interesting as both are strong contenders, each offering unique benefits. Let's explore their pros and cons to see which best fits your business. WordPress Pros of WordPress: Superior SEO: WordPress has advanced
7 Marketing Tips To Gear Up For Black
As summer bids adieu, the bustling holiday season sneaks upon us. Black Friday on 24th November and Cyber Monday on 27th November are the heralds of the festive shopping season. However, clinching a top spot on Google’s coveted first page isn’t a walk in the park and certainly not an
How to Improve the Sales Funnel: Embracing the
Introduction: How to Improve the Sales Funnel with the Flywheel Model For decades, the sales funnel has been a staple in marketing strategy. But as we seek ways on how to improve the sales funnel, a new concept, the flywheel model, has emerged, transforming traditional approaches. The Limitations of the
9 Ways of Dealing with difficult customers
Unfortunately, dealing with difficult customers are a part of business. Whatever industry you work in, you will not be able to get away from them. There are ways to deal with a difficult customer to reach a resolution that suits you and them. (more…)
How To Organically Get Instagram Followers For Business
In 2023, approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform. With so many people following a business account, can you risk not tapping into this audience for your business? In this blog we explore how to gain Instagram followers organically for your
