How Real-Time Bidding Works for Programmatic Ads
How real-time bidding works can transform your ad strategy, making it more efficient and cost-effective. Understanding this process can help you optimise your online ad purchases. Real-time bidding (RTB) is one of the most efficient ways to buy ad inventory online. It automates the buying process, saving you time and
How to Use Content Scoring to Engage Your
How to Use Content Scoring to Engage Your Audience can transform your content strategy. Discover how it helps boost your engagement and drive results. From short social posts to comprehensive digital guides, I've crafted thousands of content pieces. These range across SaaS companies, small businesses, government offices, major nonprofits, and
Meeting Agenda Examples for Efficient Meetings
Meeting agenda examples can transform your meetings from chaotic to productive. By using them, you ensure every meeting is focused and efficient. In the early days of my career, I struggled with conducting meetings. My team was new, and meetings felt like a waste of time. Questions flew around randomly,
Building a Magnetic Brand with Empathy and Authority
Building a magnetic brand starts with understanding the power of empathy and authority. It’s not just about telling a story; it’s about telling the right story. Welcome to Creator Columns, where we bring expert voices to the blogs that inspire and help you grow better. People often talk about the
How to Communicate Brand Values Effectively
Communicate brand values effectively to connect with your audience and build a loyal customer base. In today's market, consumers are increasingly looking for brands that align with their own values and beliefs. As an inclusive marketing strategist and consultant, one of the things I consistently discuss with clients is brand
Beginner’s Guide to Instagram
Beginner's Guide to Instagram: Expert Tips & New Data Instagram is essential for businesses aiming to grow their brand presence online. With nearly 2 billion users, it's a platform you can't afford to ignore. Let’s dive into what Instagram is, how it works, and how you can leverage it for
Maximising Your AI Marketing Tech Stack
Maximising your AI marketing tech stack can revolutionise your business operations and marketing funnels. Read on to discover how you can harness AI to personalise marketing, deepen customer relationships, and boost efficiency. Long before ChatGPT made headlines, I was working with clients who utilised AI and machine learning to accelerate
AI Predictions for Marketers in 2025
AI Predictions for Marketers in 2025 are set to revolutionise the industry, offering unparalleled growth opportunities for businesses. In this article, we dive into expert insights on how AI will shape marketing strategies and operations. AI has gone mainstream. Although the technology is still evolving, it’s already changing how we
Top 5 Tips Master Memorable Event Planning
Memorable event planning tips can transform your business gatherings into unforgettable experiences. Read on to master the art of creating events that leave a lasting impression. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people, although I
Optimal Content Cadence Guide
Optimal Content Cadence Guide is essential for businesses looking to maximise their online presence and engagement. Dive in to discover the best strategies for your specific needs. Many years ago, as a new online business owner, understanding content cadence was a challenge. I didn't know how many blog posts per
Approval, Tags & Sales Tips for Instagram Shopping
Instagram Shopping ROI 2024 is a game-changer for businesses looking to boost their sales and engagement. If you want to know how to get approved, add product tags, and drive sales, read on! Instagram has transformed from a platform for sharing filtered photos to a powerful business tool. Now, it’s
The Ultimate Statement of Work Guide for Freelancers
A Statement of Work Guide is essential for freelancers looking to streamline projects and grow their business. Read on to learn how to create effective SOWs. I've been freelancing for nearly six years now (gosh, time flies). Initially, I didn’t formalize my agreements with clients — no signed documents or
