Can You Spot AI? Take Our Detection Quiz
AI detection quiz enthusiasts, think you can spot the difference between real and AI-generated content? Dive into our quiz and challenge your skills. With advancements in AI, distinguishing between real and AI-generated images, videos, and illustrations is becoming increasingly difficult. AI tools like Midjourney and Lummi are making it hard
Outdated Marketing Trends 2025 That Could Fade Away
Outdated marketing trends 2025 are something every business owner should watch out for. Staying current with marketing strategies ensures your business remains competitive and relevant. As marketers, we need to align our strategies with ever-changing buyer behaviours. This means we must keep an eye on potential outdated marketing trends in
How to Create An Action Plan for Marketing
How to create an action plan can be a game-changer for your marketing success. By having a clear strategy, you can streamline your efforts and achieve your goals efficiently. A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight
Why Content Mills Fail and What to Do
Why Content Mills Fail: Discover why this approach doesn't work and what to do instead. Content mills are the corner of the internet where everyone's promised the moon, but most end up disappointed. What Are Content Mills? Content mills, or content farms, are businesses that hire many freelance writers for
Meeting Agenda Examples for Efficient Meetings
Meeting agenda examples can transform your meetings from chaotic to productive. By using them, you ensure every meeting is focused and efficient. In the early days of my career, I struggled with conducting meetings. My team was new, and meetings felt like a waste of time. Questions flew around randomly,
Building a Magnetic Brand with Empathy and Authority
Building a magnetic brand starts with understanding the power of empathy and authority. It’s not just about telling a story; it’s about telling the right story. Welcome to Creator Columns, where we bring expert voices to the blogs that inspire and help you grow better. People often talk about the
How to Communicate Brand Values Effectively
Communicate brand values effectively to connect with your audience and build a loyal customer base. In today's market, consumers are increasingly looking for brands that align with their own values and beliefs. As an inclusive marketing strategist and consultant, one of the things I consistently discuss with clients is brand
Beginner’s Guide to Instagram
Beginner's Guide to Instagram: Expert Tips & New Data Instagram is essential for businesses aiming to grow their brand presence online. With nearly 2 billion users, it's a platform you can't afford to ignore. Let’s dive into what Instagram is, how it works, and how you can leverage it for
Maximising Your AI Marketing Tech Stack
Maximising your AI marketing tech stack can revolutionise your business operations and marketing funnels. Read on to discover how you can harness AI to personalise marketing, deepen customer relationships, and boost efficiency. Long before ChatGPT made headlines, I was working with clients who utilised AI and machine learning to accelerate
AI Predictions for Marketers in 2025
AI Predictions for Marketers in 2025 are set to revolutionise the industry, offering unparalleled growth opportunities for businesses. In this article, we dive into expert insights on how AI will shape marketing strategies and operations. AI has gone mainstream. Although the technology is still evolving, it’s already changing how we
Top 5 Tips Master Memorable Event Planning
Memorable event planning tips can transform your business gatherings into unforgettable experiences. Read on to master the art of creating events that leave a lasting impression. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people, although I
Optimal Content Cadence Guide
Optimal Content Cadence Guide is essential for businesses looking to maximise their online presence and engagement. Dive in to discover the best strategies for your specific needs. Many years ago, as a new online business owner, understanding content cadence was a challenge. I didn't know how many blog posts per
