Creative Brief Example Templates And Steps
Creative brief example templates are essential tools for business owners. They help streamline projects and ensure everyone is on the same page. A creative brief is like a roadmap that guides your project from start to finish. It ensures clarity on the project's scope, timeline, stakeholders, and objectives. The creative
Can You Spot AI? Take Our Detection Quiz
AI detection quiz enthusiasts, think you can spot the difference between real and AI-generated content? Dive into our quiz and challenge your skills. With advancements in AI, distinguishing between real and AI-generated images, videos, and illustrations is becoming increasingly difficult. AI tools like Midjourney and Lummi are making it hard
Outdated Marketing Trends 2025 That Could Fade Away
Outdated marketing trends 2025 are something every business owner should watch out for. Staying current with marketing strategies ensures your business remains competitive and relevant. As marketers, we need to align our strategies with ever-changing buyer behaviours. This means we must keep an eye on potential outdated marketing trends in
How to Create An Action Plan for Marketing
How to create an action plan can be a game-changer for your marketing success. By having a clear strategy, you can streamline your efforts and achieve your goals efficiently. A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight
Why Content Mills Fail and What to Do
Why Content Mills Fail: Discover why this approach doesn't work and what to do instead. Content mills are the corner of the internet where everyone's promised the moon, but most end up disappointed. What Are Content Mills? Content mills, or content farms, are businesses that hire many freelance writers for
Effective Media Mix Strategies for Modern Marketing
Effective media mix strategies are essential for connecting with customers wherever they are. By reading on, you'll discover how to optimise your campaigns for better results. In today's dynamic marketing landscape, businesses must be present across multiple channels to effectively reach their target audience. This is where a well-thought-out media
How to Grow Your Brand with Content Seeding
Content seeding strategy is a powerful tool for growing your brand. This guide will show you how to use it effectively. Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realised that gardening and marketing have a lot in
How to Plan Your Content Marketing Budget 2025
Planning your content marketing budget 2025 can be tricky, but it's essential for success. Let's break it down together so you can maximise your investment and see great returns. Is content marketing worth the money? Absolutely. But it has to reach and resonate with the right audience. According to recent
How Real-Time Bidding Works for Programmatic Ads
How real-time bidding works can transform your ad strategy, making it more efficient and cost-effective. Understanding this process can help you optimise your online ad purchases. Real-time bidding (RTB) is one of the most efficient ways to buy ad inventory online. It automates the buying process, saving you time and
How to Use Content Scoring to Engage Your
How to Use Content Scoring to Engage Your Audience can transform your content strategy. Discover how it helps boost your engagement and drive results. From short social posts to comprehensive digital guides, I've crafted thousands of content pieces. These range across SaaS companies, small businesses, government offices, major nonprofits, and
Meeting Agenda Examples for Efficient Meetings
Meeting agenda examples can transform your meetings from chaotic to productive. By using them, you ensure every meeting is focused and efficient. In the early days of my career, I struggled with conducting meetings. My team was new, and meetings felt like a waste of time. Questions flew around randomly,
Building a Magnetic Brand with Empathy and Authority
Building a magnetic brand starts with understanding the power of empathy and authority. It’s not just about telling a story; it’s about telling the right story. Welcome to Creator Columns, where we bring expert voices to the blogs that inspire and help you grow better. People often talk about the
