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Marketing 16 Jan 2025

Meeting Agenda Examples for Efficient Meetings

Meeting agenda examples can transform your meetings from chaotic to productive. By using them, you ensure every meeting is focused and efficient. In the early days of my career, I struggled with conducting meetings. My team was new, and meetings felt like a waste of time. Questions flew around randomly,

Marketing 15 Jan 2025

Building a Magnetic Brand with Empathy and Authority

Building a magnetic brand starts with understanding the power of empathy and authority. It’s not just about telling a story; it’s about telling the right story. Welcome to Creator Columns, where we bring expert voices to the blogs that inspire and help you grow better. People often talk about the

Marketing 10 Jan 2025

How to Communicate Brand Values Effectively

Communicate brand values effectively to connect with your audience and build a loyal customer base. In today's market, consumers are increasingly looking for brands that align with their own values and beliefs. As an inclusive marketing strategist and consultant, one of the things I consistently discuss with clients is brand

Marketing 09 Jan 2025

Beginner’s Guide to Instagram

Beginner's Guide to Instagram: Expert Tips & New Data Instagram is essential for businesses aiming to grow their brand presence online. With nearly 2 billion users, it's a platform you can't afford to ignore. Let’s dive into what Instagram is, how it works, and how you can leverage it for

Marketing 08 Jan 2025

Maximising Your AI Marketing Tech Stack

Maximising your AI marketing tech stack can revolutionise your business operations and marketing funnels. Read on to discover how you can harness AI to personalise marketing, deepen customer relationships, and boost efficiency. Long before ChatGPT made headlines, I was working with clients who utilised AI and machine learning to accelerate

Marketing 07 Jan 2025

AI Predictions for Marketers in 2025

AI Predictions for Marketers in 2025 are set to revolutionise the industry, offering unparalleled growth opportunities for businesses. In this article, we dive into expert insights on how AI will shape marketing strategies and operations. AI has gone mainstream. Although the technology is still evolving, it’s already changing how we

Marketing 06 Jan 2025

Top 5 Tips Master Memorable Event Planning

Memorable event planning tips can transform your business gatherings into unforgettable experiences. Read on to master the art of creating events that leave a lasting impression. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people, although I

Marketing 03 Jan 2025

Optimal Content Cadence Guide

Optimal Content Cadence Guide is essential for businesses looking to maximise their online presence and engagement. Dive in to discover the best strategies for your specific needs. Many years ago, as a new online business owner, understanding content cadence was a challenge. I didn't know how many blog posts per

Marketing 02 Jan 2025

Approval, Tags & Sales Tips for Instagram Shopping

Instagram Shopping ROI 2024 is a game-changer for businesses looking to boost their sales and engagement. If you want to know how to get approved, add product tags, and drive sales, read on! Instagram has transformed from a platform for sharing filtered photos to a powerful business tool. Now, it’s

Marketing 23 Dec 2024

The Ultimate Statement of Work Guide for Freelancers

A Statement of Work Guide is essential for freelancers looking to streamline projects and grow their business. Read on to learn how to create effective SOWs. I've been freelancing for nearly six years now (gosh, time flies). Initially, I didn’t formalize my agreements with clients — no signed documents or

Marketing 18 Dec 2024

Essential Video Marketing Metrics for Success

Video marketing metrics are crucial for businesses to understand the impact of their video content. By tracking the right metrics, you can make informed decisions to enhance your video marketing strategy. Conventional wisdom might tell you that video views are a vanity metric, but they're actually a good indicator of

Marketing 17 Dec 2024

Mastering Research and Discovery for Events Success

Research and discovery for events can be a game-changer for businesses looking to create memorable experiences. Dive into this guide to master the art of research and discovery for events success. Welcome to Creator Columns, where we bring expert voices to the Blogs that inspire and help you grow better.