Why Content Mills Fail and What to Do
Why Content Mills Fail: Discover why this approach doesn't work and what to do instead. Content mills are the corner of the internet where everyone's promised the moon, but most end up disappointed. What Are Content Mills? Content mills, or content farms, are businesses that hire many freelance writers for
Effective Media Mix Strategies for Modern Marketing
Effective media mix strategies are essential for connecting with customers wherever they are. By reading on, you'll discover how to optimise your campaigns for better results. In today's dynamic marketing landscape, businesses must be present across multiple channels to effectively reach their target audience. This is where a well-thought-out media
How to Grow Your Brand with Content Seeding
Content seeding strategy is a powerful tool for growing your brand. This guide will show you how to use it effectively. Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realised that gardening and marketing have a lot in
How to Plan Your Content Marketing Budget 2025
Planning your content marketing budget 2025 can be tricky, but it's essential for success. Let's break it down together so you can maximise your investment and see great returns. Is content marketing worth the money? Absolutely. But it has to reach and resonate with the right audience. According to recent
How Real-Time Bidding Works for Programmatic Ads
How real-time bidding works can transform your ad strategy, making it more efficient and cost-effective. Understanding this process can help you optimise your online ad purchases. Real-time bidding (RTB) is one of the most efficient ways to buy ad inventory online. It automates the buying process, saving you time and
How to Use Content Scoring to Engage Your
How to Use Content Scoring to Engage Your Audience can transform your content strategy. Discover how it helps boost your engagement and drive results. From short social posts to comprehensive digital guides, I've crafted thousands of content pieces. These range across SaaS companies, small businesses, government offices, major nonprofits, and
Meeting Agenda Examples for Efficient Meetings
Meeting agenda examples can transform your meetings from chaotic to productive. By using them, you ensure every meeting is focused and efficient. In the early days of my career, I struggled with conducting meetings. My team was new, and meetings felt like a waste of time. Questions flew around randomly,
Building a Magnetic Brand with Empathy and Authority
Building a magnetic brand starts with understanding the power of empathy and authority. It’s not just about telling a story; it’s about telling the right story. Welcome to Creator Columns, where we bring expert voices to the blogs that inspire and help you grow better. People often talk about the
How to Communicate Brand Values Effectively
Communicate brand values effectively to connect with your audience and build a loyal customer base. In today's market, consumers are increasingly looking for brands that align with their own values and beliefs. As an inclusive marketing strategist and consultant, one of the things I consistently discuss with clients is brand
Beginner’s Guide to Instagram
Beginner's Guide to Instagram: Expert Tips & New Data Instagram is essential for businesses aiming to grow their brand presence online. With nearly 2 billion users, it's a platform you can't afford to ignore. Let’s dive into what Instagram is, how it works, and how you can leverage it for
Maximising Your AI Marketing Tech Stack
Maximising your AI marketing tech stack can revolutionise your business operations and marketing funnels. Read on to discover how you can harness AI to personalise marketing, deepen customer relationships, and boost efficiency. Long before ChatGPT made headlines, I was working with clients who utilised AI and machine learning to accelerate
AI Predictions for Marketers in 2025
AI Predictions for Marketers in 2025 are set to revolutionise the industry, offering unparalleled growth opportunities for businesses. In this article, we dive into expert insights on how AI will shape marketing strategies and operations. AI has gone mainstream. Although the technology is still evolving, it’s already changing how we
