It can often be hard to build up your audience on social media and get people to engage with and share your content. In order to get this, it means spending more time creating content that relates with your network, and business, enticing your followers to share it. So we have come up with a few tips to help you increase your social media interactions:
1. Share Your Content More than Once
One of the best ways to get more shares on your content is to share it more than once. By using different photos, changing the caption and uploading it, but leading to the same piece of content, this will make the content appear more dynamic and constant.
Sharing your content more than once allows for the understanding and testing of which messages and images work best with your followers, allowing you to create a strategy and test the content you use. If you get more views on the content because you used a different image, then it is clear that you should start deploying more images like that.
2. Create Content that Resonates with Your Customers/Followers
Followers are not going to share things if it does not resonate or relate to them or their business. This is why it’s important to know your target market and deliver content that is valuable and mostly content that they want to share with their followers.
3. Create Easily Digestible Content
Content that is easy to digest is generally short and quick. This sort of content includes quotes, infographics and statistics.
It often a good idea to get creative in the way you present your posts, and finding ways to display your content in shorter forms
4. Publish Content at the Right Times
It’s essentially important to figure out when your followers are online and active, along with getting the most impact out of each social media post.
5. Use Relevant Hashtags
Hashtags are a great tool for getting your content to reach a bigger audience. The major social networks such as Facebook, Twitter and Instagram all incorporate the hashtag for use.
It is often a good idea to look at the trending hashtags relevant to each day and create content around them.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
