In this blog post we will be helping you with the early steps of a video marketing campaign, including how to produce things like how-to’s, customer features, valuable content, news, product updates, event previews to be presented via webinars, email and social media.
YouTube is currently the number two search engine after Google . Those who publish their videos to the site, benefit for many reasons. It drives SEO, allows you to show off your personality, simplifies sharing and commenting, and has a remarkable advertisement network.
Measuring Success
There are many ways to measure your success. You can track video views, embeds and Google blended search results, to name a few.
Quality vs Quantity
Creating videos can be expensive. I recommend breaking videos into two categories:
1) Content that will change
2) Content that is long-time material
Don’t spend the money if it’s going to change. Invest in the content that can be re-used and will serve a purpose for a long time.
Don’t Forget!
Always try to include video on landing pages, include CTAs (calls to action) during and at the end of videos, test everything, use a special tracking link and try and use video testimonials when possible.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
