It can often be hard to engage with, and find new business when you are yourself a small business in a local area. You don’t have the same budgets as large competitors around you, and therefore it can be hard to stand up against them. But we have come up with a few tips to increase traffic to your site, which are either cost effective or free! This will answer the “How do I get more traffic to my website?” process.
Facebook and Twitter Remarketing
When running a business it is important to also have social media pages for your business. This helps you to engage with your customers and promote your services, making it a great way to find new business opportunities. If you are already using social media then great, if not then make sure you get creating those accounts.
Have you ever browsed a website, considered making a purchase then decided not to? You then go on Facebook/Twitter and an advertisement of that exact item you considered purchasing comes up as if its meant to be, so you go back to the website and make the purchase? This is known as remarketing.
Remarketing is a great way of directing traffic back to your site and gaining sales. It allows you to position ads in front of a defined audience. By installing tracking pixels onto your site you can continue to market towards these customers who visited your site and left.
Advertising and Statement Headlines
It’s important as a small business to try and advertise as much as you can so people in your local area are aware of you. It is also important to make sure the advertisements you create have enticing headlines. With 8 out of 10 people reading just the headline and not the rest of your ad. No matter where your ads are going, you want headlines that are going to grab a viewer’s attention and make them want to know more.
Build An Email List
Email lists are great for contacting customers that have previously dealt with your business. By having an email list, you are able to send previous customers newsletters and keep them updated. This will keep your web traffic up through these customers returning to your site.
Start A Blog
Blogging can be crucial for gaining web traffic, especially when you are a smaller business. Your blog can be whatever you want it to be about whilst keeping in context with your business. For local businesses, it is often good to create blog posts which answer questions, which may be asked by people in your local area. If the people in your local area then search the question you have answered in your blog post, you are more likely to come up in their search engine results. Remember once you create a blog to also share it on your social media accounts, this will then again drive more web traffic to your site.
Ensure Your Site Is Search Engine Optimised
It is important to ensure that your site is optimised for search engines. The more optimised your site is, the more Google will like you. If your site is fully optimised and Google likes it, then your site will be ranked much higher. It is important to get your website ranked highly in search engine results and it will gain you more website traffic.
Lastly…
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
