Overview
Real Estate Investment Company
- Real estate company specialising in student property investments
- Properties across the UK
- Focused on PPC
- Looking to gain more leads while reducing cost
Their Challenge
Increase Lead volume due to expansion
Due to an expanding team, more leads were required to keep them busy throughout the day
Increase conversion rate to reduce cost
Target was due to drop 13.5% from January to April.
Decrease CPC while keeping quality.
Previously when dropping CPC to reduce cost per lead has resulted in a drop in quality. Quality of lead must stay in order to achieve current conversion rate within the call center.
Our Solution
Landing Page Adjustments
- Make the page’s content more relevant to the keywords being searched (additional landing pages required)
- Increase call to actions on the site, Previously showing one call to action on the landing page.
PPC Account restructure
- Changing how keywords are grouped
- Adjust adverts in those keyword groups to reflect keywords
- Use all googles available options in Google ads. Using the latest advert in each campaign/adgroup.
Results
Increase lead volume
From January to March, Leads increased 360%
Reduced cost per lead
Cost per lead improved slightly beyond target bet reducing down by 14.9%
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