The format is usually discarded in the blog writing process, but this is a common mistake that nearly everyone makes. Time to change this. Make sure to put time and effort into this vital aspect of the blogging journey. The format is just as important as content. Yes, content takes top priority due to search engines needing top quality content for their searchers, but if the format is incorrect this will halt readers in their tracks and cause them to flee- not good. Confused about why the format is so important? Here are 3 important reasons why:
1. Confusing text
Why do you write blogs? You want to inform and interest your customers. Having a repetitive and organised format will give structure to the content and make it easier for your customers to read. Formats essentially save time for your reader and avoid confusion. Therefore, if you are creating top quality content as well as having a clear yet appealing format, you are appealing to everyone you need to- search engines and customers.
2. Not highlighting important areas
It can be beneficial to enlarge the size of your headings and titles to summarise what you are about to talk about, simplify your information. This will make the most important aspects stand out, this is especially useful as most readers skim read the content before committing to a full read. Therefore, if you have broken it down in a coherent and clear format, it will be more likely they take the time to read your blog. Write your blog, create your format- simple! Who would want to read something if they aren’t going to gain anything from it?
3. Looking unprofessional
If your blogs have a consistent format throughout your blog section, it shows that you take the time to make things easier for the customer, improve your brand identity and make it clearer for search engines- all wins in the blogging rulebook! If your customers think you put time into the appearance of your business, it will make it look well established and of a high standard. Have you ever seen a poor standard website for a high-end business? We predict you would have instantly exited the website, therefore they have lost a potential lead. By making simple changes, it will make a big difference to your overall reputation.
Your reputation is on the line, you want your customers to come back and read more of your blogs. An organised and exciting format will enable this. The more effort you put into your format, the more effort they think you will put into them. Create what you would want to see as a reader.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
