As a marketing consultant, I work on client accounts ensuring their marketing is working effectively and generating revenue. Two key benchmarks I prioritise are the cost per lead benchmark and the customer acquisition

Content planning software coordinates your content creation process. It helps organise, schedule, and track deadlines within teams effectively. Centralised management ensures that all ideas and tasks are streamlined. This is essential whether you

The concept of the B2B marketing funnel has guided businesses in strategising their approach to reach potential clients. Dating back to the late 19th century with the inception of the AIDA model by

Before I ventured into the world of software development, I assumed that coding was the sole skill necessary to create an application. I thought that developers simply needed to write code and then

Mastering Website Creation Using Drag-and-Drop Builders Creating a professional website no longer requires you to be an expert in coding. With the evolution of technology, various tools have emerged that allow individuals to

As a freelance writer, it's essential to fully grasp each scope of work document you receive. These documents help maintain clarity, outlining who is responsible for various tasks and when they need completion.

Marketing success often hinges on the ability to understand and optimise various channels. This is where the media mix model plays a pivotal role. The media mix model leverages historical data to uncover

In today’s digital marketing arena, understanding keyword intent is essential for crafting content that not only attracts visitors but also converts them effectively. Many marketers focus on keyword volumes without considering the intent

When I embarked on designing my first website, I encountered an initial sense of overwhelm. This sensation is often experienced by many when starting the web page layout design process. Despite utilising a

In recent years, artificial intelligence (AI) has become an integral part of modern marketing strategies. Marketers everywhere are harnessing the power of AI tools to automate workflows, enhance productivity, and focus on high-impact