With the amount of options available for a business to boost their appearance online, it can often feel quite overwhelming as to what social media accounts are suitable, when they should be posted from, and what content should be shared across them.
Let us allow you to take a step back from the social media frenzy for a moment and introduce you to Google My Business. You may be thinking “Oh no, not another account I have to set up” or “How can adding another account to my online strategy really help business?”, well, let me talk you through how Google My Business is a great online asset.
What is it?
You may not have heard of it, but I can almost guarantee that you have seen it. A Google My Business Listing is what appears when you type your business name into Google. It provides important business information that potential customers would seek when using search engines to find answers to their queries, such as business address, opening hours, and phone number. It is also a great platform to use for your customers to leave reviews.
This is what our Google My Business listing looks like:
Why should my business use it?
Posts
A Google My Business listing is a great way to store all of your business’ information under one roof. It is easily scanned by users and provides all of the information they need.Not only does it provide all of this information, it also allows you to write posts relating to your business’ offers and updates.
Posts are a great tool to utilise to share what your business does best. Have an offer you want to share or a product you want to rave about? Do it with a post! They are also a great way to show off any new content you’ve created. You can leave spoilers for blog posts and web pages and include the link to direct users to read more.
Photos
Uploading images to your Google My Business account is a good strategy to utilise, as it provides users an insight into your company, whether that be your company logo, your shop front or a staff photo. Anything which brings a personality to your brand is a great stepping stone to connect with online users.
Reviews
Nothing speaks more to a company than the comments that are made about them. Online reviews can often be the deciding factor between a consumer choosing your company over another. Your Google listing includes an area where your clients and customers can leave feedback about your products and/or services.
Insights
What if I told you that your Google My Business account could tell you how many times you’ve been found on Google search? Or how many times someone visited your website or called you as a result of someone seeing your listing?
Surprised?
Google My Business provides all of these useful insights and more, allowing you to truly understand how your company profile is performing on Google, and how it is benefitting your business.
Not sure if your business would benefit from a Google My Business account?
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
