As summer bids adieu, the bustling holiday season sneaks upon us. Black Friday on 24th November and Cyber Monday on 27th November are the heralds of the festive shopping season. However, clinching a top spot on Google’s coveted first page isn’t a walk in the park and certainly not an overnight feat. So, if your business thrives online, now is the opportune moment to gear up for the holiday season SEO and put together a Black Friday Marketing Plan.
E-commerce Boom in 2023
Digital shopping carts have become the norm. The convenience of browsing through endless aisles from the comfort of your home, coupled with the attractive payment plans, has fueled the online shopping surge. Last year alone, online sales skyrocketed to a whopping 9.12 billion dollars. With these digits only poised to climb, it’s plausible that a significant chunk of the holiday shopping will unfold online.
Garner Insights for a Lucrative Season
A sneak peek into eMarketer Insider Intelligence unveils actionable insights for the festive season:
- Embed discount bonanzas and flexible payment options like ‘Buy Now, Pay Later’ in your strategy.
- Forge a seamless shopping experience across virtual and physical storefronts.
- Minimize returns by enriching your product pages with comprehensive information.
- Tailor your holiday marketing crusades to resonate with the platform they are launched on.
A Dive into Preparations
Begin by revisiting the data harvested from previous Black Friday events. Analyse, discern, and hatch improvements. As the saying goes, the early bird catches the worm, it’s advisable to get your content engine roaring at least 45 days prior. Here’s a rudimentary timeline for your Black Friday Marketing Plan to keep you on track:
- 45 Days Before: Announce your promotion on your website and social media platforms, besides sending out a ‘save-the-date’ newsletter.
- 7 Days Before: Drum up the excitement with posts about the upcoming events or promotions, encouraging local businesses to join the chorus.
- 1 Day Before: A gentle reminder post to stir the excitement is a nice touch.
Tips to Elevate your SEO Game
- Curate Holiday-centric Landing Pages
- Brew landing pages such as ‘Top Picks for Parents’, ‘Exclusive Deals for Teens’, or ‘Outdoor Enthusiast Discounts’.
- Ensure the titles and meta descriptions are soaked in the holiday spirit.
- Harness Social Media and Newsletters
- Platforms like Twitter, Pinterest, Facebook, and Instagram can be formidable allies in amplifying your holiday sale.
- Roll Out New Offerings
- The festive season is a golden opportunity to unveil new products. Write and share content about these novelties, priming them for high sales.
- Structured Data is Your Friend
- Enrich your product pages with structured data for attractive rich results, boosting your competitive edge.
- Refresh and Reuse Content
- Resurrect your previous Black Friday guide, dust it off, and update it for the current year.
- Tune-Up Speed and Mobile Optimization
- As a prelude to the festive season, refine your website’s speed and mobile-friendliness, ensuring a smooth shopping experience.
- Measure, Analyze, Repeat
- Devise a measurement blueprint to gauge the success of your initiatives, furnishing insights for future strategies.
Post-Holiday SEO Strategy
Retain your product pages, but make them invisible to casual browsers until the next holiday season rings in.
Conclusion
The mantra is simple – brace up, dive into SEO now, and stay a step ahead when the festive shopping bonanza rolls in. With an early start, tailored SEO strategies, and 07 Heaven’s expertise, prepare to sail smoothly through the Black Friday and holiday season currents, heading towards a profitable shore.
Prepping for Black Friday? Grab Our Checklist!
Embark on a structured approach towards a triumphant Black Friday sale with our exclusive checklist. Provide your email, receive the checklist, and get monthly SEO pearls of wisdom right in your inbox. This checklist is a treasure for anyone eyeing a spike in their online store sales this Black Friday!
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
