With around 17.75 million blog posts being created per day, you have come to the decision that you want your blog post to stand out from the rest. Well, you’ve come to the right place, as this blog will give you the tips and tricks you need to differentiate your blog.
You Need To Differentiate Your Brand/Business
How do you make your content stand out, you might wonder? By implementing a Content Differentiation Factor (CDF) not once, but twice. A CDF is your unique standout perspective in your content niche. It’s about adding a unique spin to familiar content, ensuring your voice is heard because it brings something new, useful, and valuable to the table. It’s important not to confuse your content differentiation factor with your unique selling point (USP), as they serve different purposes. While your USP highlights why your products or services are superior to competitors, your CDF represents the unique angle and voice you bring to your content as a business. This approach is how you distinguish your content in a crowded marketplace, making it resonate with your audience on a deeper level.
Tips on how to do this:
Research into “business buyer personas” to figure out what yours is, and write engaging content suited to this.
Write content aimed at helping your readers.
Tell them how your blog will benefit them.
Include your unique writers voice – have an opinion.
This Headline is Important
Still reading? That’s because it was an interesting headline that made you want to find out WHY it was important. Make interesting headlines for your articles that make the reader want to read on, for example you could spark their curiosity like I did with you, or you could promise to help them with a situation many of your readers relate to. Make Your Content Stand Out, make it interesting – the headline is, after all, what makes a reader want to click on the blog.
Encourage Engagement
Engage your audience personally – people like brands that get involved and relate to them on a personal level. Provide an easy opportunity for the consumer to engage with your brand, building a relationship. This can be done through a comments section or a call to action that will allow you to engage with the consumer. Make sure you’re writing about your target audience’s main interests that will spark opinions and therefore conversations.
Use Great Images
Invest in a great photographer or impressive stock image website. You want your images to be eye catching and interesting, to grab the readers attention to read your blog, and you want the image you use on your blog to stand out amongst competitors. Make sure it sums up your blog aswell. As the saying goes, an image speaks a thousand words.
For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.
