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10 steps to make your service page better

A good service page on a website should provide detailed and accurate information about the services offered by a company. Here are some key elements that make a good service page:

  1. Clear and concise information: The service page should provide clear and concise information about the services offered, including a brief description, benefits and features.

  2. Visually appealing: The service page should be visually pleasing with a clean and professional design, including images and videos that help to explain the service and its benefits.

  3. Navigation: The service page should have easy-to-use and intuitive navigation that makes it easy for users to find what they are looking for.

  4. Call to action: The service page should have a clear call to action (CTA) that encourages the user to take the next step, whether it’s to schedule a consultation or request more information.

  5. Responsive design: The service page should be optimised for various screen sizes and devices, including desktop, tablet, and mobile.

  6. Branding: The service page should reflect the company’s brand, including the use of brand colours, logo, and typography.

  7. Testimonials: The service page should include customer testimonials to build trust and credibility with the user.

  8. Accurate and up-to-date information: The service page should provide accurate and up-to-date information about the services offered, including pricing and availability.

  9. Frequently asked questions (FAQs): The service page should include a section with frequently asked questions to provide additional information and help the user make an informed decision.

  10. Contact information: The service page should include contact information, such as a phone number or email address, to make it easy for the user to get in touch with the company.

Overall, a good service page is one that provides clear and concise information about the services offered, is visually pleasing, easy to navigate, and includes a clear call to action. It should be optimised for various screen sizes and devices, include customer testimonials, accurate and up-to-date information, and include contact information. A good service page should also reflect the company’s branding and include frequently asked questions to help the user make an informed decision.

For further insights and guidance, we invite you to explore our blog at 07hm.co.uk/blog. Here, you’ll find a wealth of information tailored to the needs and challenges of SMEs navigating the digital landscape. Additionally, if you have specific questions or need personalised advice, don’t hesitate to reach out to us via email at info@07hm.co.uk or telephone on 01702 410663.

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